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Senior Marketing Officer

Organisation/Entity:  Transport For NSW
Job Category:  Information & Communication Technology
Job Location: 

Chippendale, NSW, AU, 2008

Job Ref No:  46926
Employment Type:  Permanent Full-Time
Salary Range:  $120423.0-$134972.0

The Division  

 

The Customer Strategy and Technology team within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW. We leverage data and insights, implement new technologies, drive innovation and build partnerships to provide customer-centred solutions.   

 

The opportunity 

 

We are looking for marketing professionals to support the Marketing Managers in leading the development and implementation of individual programs of work specific to the launch of the new intercity rail fleet. (NSW TrainLink)

You will develop integrated marketing plans that support operational developments and launch of new projects ensuring audience identification, messaging, channel plans, brand alignment and evaluation metrics are clearly defined.

 

Please note that we have 2 x permanent full time roles and 1x temporary fixed term full time contract role for 12 month. 

 

Transport encourages hybrid ways of working across home and our offices in 2022.

 

What you will be involved in:

 

  • Use customer insights to develop campaign programs to meet business objectives.
  • Support the development and implementation of end-to -end integrated marketing campaigns that clearly articulate project scope, audiences, objectives, message hierarchy, barriers, tactics and channel requirements.
  • Support the design, production and distribution of communications, advertising, digital and other materials for campaigns.
  • Deliver integrated marketing communications that support operational developments and launch of new projects including changes to public transport services and new products lead by TfNSW, ensuring audience identification, messaging, channel plans, brand alignment and evaluation /metrics are clearly defined.
  •  Lead the design, production and delivery of marketing and communication materials against agreed scope of work; manage budgets and timelines
  •  Lead the design, production and delivery of marketing and communication materials against agreed scope of work; manage budgets and timelines

About you 

 

  • You will 5+ years of marketing campaign experience within an agency, private sector or government department.
  • You are a seasoned marketing professional with extensive experience in the implementation of individual marketing programs.
  • Excellent stakeholder engagement skills
  • Demonstrated experience in leading the design, production and delivery of marketing materials and managing integrated marketing and advertising campaigns for tangible products.
  • You are able to proactively collaborate with all levels of internal and external stakeholders.
  • Tertiary qualifications in communications/marketing or demonstrated professional experience

 

Want to know more? 

 

Please click here to view a copy of the role description. 

 

Interested? 

 

Right now is an exciting time to join our team as we deliver an iconic $72.2 billion investment into future transport infrastructure and services over 40 years.

 

Be a part of something big. Apply today to register your interest!

 

Find out more about Transport for NSW at https://www.transport.nsw.gov.au/about-us.  

 

Our Commitment to Diversity 

 

Great people come from all walks of life. At Transport for NSW, we are committed to creating a diverse, inclusive and flexible workforce which reflects the community and the customers we serve. We actively promote gender diversity in our workplaces, the employment of Aboriginal and Torres Strait Islanders and the employment of people with a disability. We welcome and encourage applications from all people regardless of age, gender, ethnicity, cultural background, or sexual orientation. If you need an adjustment in the recruitment process, please call/text or email the contact person for this role.

 

Salary and Benefits 

 

The salary for this position is TfNSW Grade 8 ($120,423- $134,872) per annum plus superannuation and leave loading.

 

For more information on Employee Benefits at TfNSW please click here

 

How to apply 

 

To apply for this position, please submit a resume and address the questions within the application.

 

Need help? 

 

For more information on how to apply for a role in the NSW Public Sector please clickhere.  

 

For any enquiries, please contact Mary Norouzifar via email at Mary.Norouzifar@transport.nsw.gov.au 

 

Close date: 11.59 pm on 5/12/2021

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